Whether you're choosing a platform, moving to one or keeping it running cleanly, we cover the technical work across ad servers, DSPs, SSPs and analytics platforms. One team assesses your stack, migrates it without losing data and QAs it before an advertiser spots a problem.
Ad servers, DSPs, SSPs and analytics platforms each count, target and report in their own way. Most costly ad ops mistakes live in the gap between "this looks right in the platform" and "this is actually delivering correctly."
We plug in as an extension of your ad ops team, not a replacement. Your team gets a second set of eyes and a dedicated queue for the technical issues that eat up their day.
01
Choose
An honest read on your platforms, workflows and data flows before you commit to a change.
02
Move
Migrations that keep campaign history, targeting and billing intact through cutover.
03
Keep it running
Pre-launch QA and ongoing monitoring, so a broken tag gets caught by your team, not an advertiser.
Our services
Our ad tech services
Take any service on its own or combine them. Many engagements start with advice, then move into migration and ongoing QA.
Each stage stands on its own, and each one feeds the next.
Advise
Know what to fix first
For teams that know something in their stack isn't working but lack the bandwidth or outside view to diagnose it. We review how your platforms and team actually work, then tell you plainly what to change.
OutcomeA written assessment and a prioritized roadmap, not a generic best-practices deck.
What we manage
Ad tech ecosystem assessment
Platform evaluation and selection
Workflow and efficiency review
Vendor and RFP support
Migration roadmap planning
How we run it
Review your ad servers, DSPs, SSPs and supporting tools
Map how data flows between them
Find where your team relies on manual workarounds
Check vendor proposals against your technical needs
Recommend what fits, including "don't migrate yet"
Implement
Switch platforms without losing data
Moving ad tech is never just an export and import. Campaigns, creative libraries, targeting rules, audience segments and historical reporting all have to move without breaking anything your team relies on.
OutcomeA clean cutover with history, delivery and billing data that reconcile.
What we manage
Ad server, DSP and SSP migrations
Analytics platform moves
Inventory, creative and audience data transfer
API connections on the new platform
Post-migration testing and support
How we run it
Map your existing setup before anything moves
Validate API connections on the receiving platform
Keep every item traceable back to its source
Run old and new platforms side by side before cutover
Watch for reporting drift after go-live
QA and support
Catch problems before advertisers do
We check your work before a campaign goes live and stay on call when something needs troubleshooting after it does. When numbers don't match, we trace the gap to its cause.
OutcomeFewer launch errors and discrepancies fixed at the root, not just flagged.
What we manage
Pre-launch configuration QA
Tag and pixel validation
Delivery discrepancy resolution
Cross-platform reporting audits
Ongoing technical monitoring
How we run it
Check creative specs, clickTags and flight dates
Test third-party pixels and tracking before launch
Compare ad server numbers with DSP and SSP reports
Trace gaps to pixel timing, frequency caps or macros
Debug deals that won't deliver, from deal ID to floors
Who we work with
Built for teams that run ad tech every day
We work across the platforms you already use rather than asking you to consolidate first.
Publishers
Ad server and SSP moves, header bidding checks and QA across every property you run.
Agencies
DSP setup, migration and QA support that plugs into your team and follows your process.
In-house ad ops teams
A second set of eyes for teams chasing discrepancies between their ad server and a DSP.
Teams choosing a platform
Help defining evaluation criteria, running an RFP and reviewing vendor proposals.
How we work
Five steps, every engagement
We scope the work around your stack up front, not around a generic template.
01
Discovery
We review your stack and sit in on how your team works day to day.
02
Assessment and roadmap
A straight read on what works, plus a prioritized plan of what to fix first.
03
Build and validate
We map your setup, connect APIs and QA every configuration before go-live.
04
Parallel run and cutover
Old and new run side by side until delivery, reporting and billing match.
05
Monitor and support
Ongoing QA and root-cause fixes, with response times agreed at the start.
Platforms
Platforms we work across
If you run something unusual or custom, tell us your stack and we'll confirm our experience before scoping the work.
Ad servers
Google Ad Manager
Google Ad Manager 360
Adform
Equativ
Kevel
SpringServe
DSPs
DV360
The Trade Desk
Amazon DSP
Yahoo DSP
Adobe Ad Cloud
Beeswax
SSPs and exchanges
Google AdX
Magnite
PubMatic
Index Exchange
OpenX
TripleLift
Header bidding
Prebid.js
Amazon TAM
Open Bidding
Verification
DoubleVerify
IAS
Measurement
We check that the numbers match
A setup isn't done when the systems connect. It's done when delivery, reporting and billing agree across every platform.
Metrics we optimize
Delivery discrepancies between ad server, DSP and SSP
Tag and pixel firing
Historical reporting reconciliation after migration
Billing records matched to delivery
Deal ID delivery and floor price alignment
What you receive
A written assessment of your stack
A prioritized roadmap of what to fix first
Root-cause notes for every discrepancy we resolve
A post-migration support window
Engagement models
Choose the model that fits your team
Scope and cadence follow your volume, risk tolerance and the decision in front of you.
ModelBest forWhat it includes
One-time assessment
Best for
A single decision, like a platform switch
What it includes
Stack review, written findings and a prioritized roadmap
Ongoing advisory
Best for
Teams whose stack and needs keep changing
What it includes
A technical sounding board on retainer
Migration project
Best for
Moving ad servers, DSPs, SSPs or analytics
What it includes
Mapping, data transfer, parallel run and post-migration support
QA and technical support
Best for
Ad ops teams that need a second set of eyes
What it includes
Pre-launch QA, monitoring and root-cause fixes on an agreed support tier
Why AdOps Media
Why ad tech teams work with us
Advice without vendor bias
Recommendations are based on what fits your infrastructure, budget and goals. If the right call is to keep your current setup, we'll say so.
No forced downtime
Old and new platforms run side by side before cutover, so campaigns stay live while we validate the new setup.
Root cause, not just a flag
When numbers don't match, we trace the gap to its cause, like a mistimed pixel fire or a broken macro, so it gets fixed.
Data integrity first
A migration isn't complete until campaign history, delivery data and billing records map correctly to the new platform.
An extension of your team
We take the QA and troubleshooting load so your staff can focus on strategy and accounts.
Scoped to your stack
We confirm our experience with your exact platforms and set timelines before the work starts.
FAQ
Frequently asked questions
Where should an ad tech project start?
With an assessment of what you run today: ad servers, DSPs, SSPs, tags and the data that flows between them. The output is a written list of findings and a ranked roadmap. Teams that already know what they want to change can go straight to a migration or QA engagement.
Do we have to buy all three services?
No. Advisory, implementation and QA can be bought on their own. Many engagements start with advice and move to migration and ongoing QA, but each stage stands alone.
Are your platform recommendations influenced by vendor relationships?
Our recommendations are based on what fits your infrastructure, budget and goals, not on which vendor we would prefer to implement afterward. If the right call is to keep your current setup, that is what we will recommend.
Do we need to pause campaigns during a migration?
No. The plan is a parallel run: campaigns keep running on the existing platform while the new setup is built and validated. Cutover happens once delivery, reporting and billing agree.
Which platforms do you work across?
The major ad servers, DSPs, SSPs and analytics platforms that publishers and agencies run, including Google Ad Manager, DV360, The Trade Desk, Magnite and Index Exchange. If you run something unusual, tell us your stack and we will confirm our experience before scoping.
Can you work alongside our ad ops team?
Yes, and that is the usual setup. We act as an extension of your team and take on the QA and troubleshooting that would otherwise pull your staff away from campaign work.
How are ad tech engagements priced?
Advisory and audits are usually a fixed project fee, migrations are a fixed project fee with defined phases, and ongoing QA or support is a monthly retainer on an agreed tier. We put scope and fee in writing before work starts.
Free audit
Get a straight read on your stack
Start with a free audit of your current ad tech stack: platforms, workflows and data flows.
Tell us what you run and what's getting in the way. We'll confirm our experience with your platforms before scoping the work.
