Case studies
Each case study covers the challenge, our approach and the outcome, grouped by the service area our team worked in.
Advertisers & Agencies
Advertisers & Agencies services
DOOH ADVERTISINGDriving Footfall with Programmatic DOOH
Car Brand
Driving real foot traffic using targeted digital billboards.
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CTV + PROGRAMMATICScaling Omnichannel Reach with Connected TV
FMCG Brand
An FMCG brand ran addressable CTV and programmatic display as one campaign, with shared audiences and frequency limits.
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PROGRAMMATIC OPSSteady Trafficking Across DV360 and The Trade Desk
Independent Media Agency
A white-label desk took over daily trafficking, QA and pacing across DV360 and The Trade Desk for an agency.
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CREATIVE OPERATIONSAd Versions Produced and Trafficked Across Markets
Consumer Brand
A consumer brand moved HTML5 and video versioning across languages into one managed production and QA flow.
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Retail Media Marketing
Retail Media Marketing services
MULTI-RETAILER ADSOne Plan Across Amazon and Flipkart Ads
Home Appliance Brand
A home appliance brand moved two separate marketplace ad accounts into one plan, structure and report.
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QUICK COMMERCELaunching a Snacks Brand on Quick Commerce
Packaged Snacks Brand
A snacks brand launched on Blinkit, Zepto and Swiggy Instamart with ads that follow dark store availability.
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Publishers
Publishers services
YIELD OPTIMIZATIONMaximizing Revenue Through Yield Optimization
CTV Publisher
A CTV publisher reworked floors, demand priority and packaging in Index Exchange to raise RPM while keeping ad load times down.
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HEADER BIDDINGHeader Bidding Rebuild for a Regional News Site
Regional News Publisher
A regional news publisher replaced its waterfall with Prebid header bidding and a cleaner Google Ad Manager setup.
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AD QUALITYAd Quality Cleanup for a Lifestyle Publisher
Lifestyle Publisher
A lifestyle publisher cut bad ads, forced redirects and slow pages with blocking rules and ongoing monitoring.
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Ad Tech
Ad Tech services
AD SERVER MIGRATIONAd Server Migration to Google Ad Manager 360
Digital Media Group
A digital media group moved off a legacy ad server to Google Ad Manager 360 without pausing live campaigns.
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VAST TAG QAFixing Blank Video Ads Across a Streaming App
Streaming App Publisher
A streaming app with failing video ads gained a repeatable VAST QA process and a support desk to keep tags healthy.
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Digital Marketing
Digital Marketing services
SEO & CONTENTBuilding Organic Demand for a B2B SaaS Brand
B2B SaaS Company
Technical fixes, a keyword-mapped content program and clean GA4 reporting gave a SaaS team a steady organic channel.
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PAID & EMAILDiversifying a D2C Skincare Brand Beyond Paid Social
D2C Skincare Brand
Restructured Meta and Google Ads, new email flows and fresh creative reduced a skincare brand's reliance on one channel.
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