Insights & articles
The AdOps Journal
The AdOps Journal is our practical writing on retail media, programmatic advertising, CTV, DOOH, publisher yield and outsourced ad operations.
Newest article
Retail Media Networks Guide: US, UK, Europe and Australia
A practical guide to the major retail media networks across the US, UK, Europe and Australia, what each offers and how to prioritize where to spend first.
Latest articles
Amazon DSP vs Sponsored Ads: When to Use Each
Learn what Sponsored Products, Brands and Display do, what Amazon DSP adds, and how to decide which to use first and how to run them together.
Walmart Connect Guide: How It Works for Brands and Agencies
How Walmart Connect works: ad formats, buying routes, targeting, measurement and practical tips for brands and agencies advertising on Walmart.
Retail Media for Agencies: Build and Scale a Practice
How agencies set up a retail media practice: choosing a build, train or partner model, staffing the roles, running white-label operations and pricing the service.
How to Choose a Retail Media Agency: Criteria and Questions
A practical guide for brands: agency types, evaluation criteria, questions to ask in the pitch, red flags, fee models and how to run a fair selection process.
Retail Media Incrementality Testing: Holdouts, Geo and Clean Rooms
How to measure the extra sales your retail media creates: holdout tests, geo experiments, clean room analysis, test design and how to read results honestly.
What Is Programmatic DOOH? A Plain-Language Guide for Buyers
Programmatic DOOH buys ad time on digital screens through software. Learn how the pipeline, targeting, buying routes and measurement work, in plain language.
Browse by topic
Every article, grouped by the kind of work it covers.
- Retail Media12 articlesOnsite, offsite and in-store retail media: networks, quick-commerce, measurement and audits.
- Outsourcing & Strategy5 articlesDeciding whether to outsource ad operations, then pricing, contracting and onboarding a partner.
- Agency Ops & Trafficking6 articlesTrafficking, creative QA and white-label operations for agencies running client campaigns.
- Programmatic & CTV4 articlesDSPs, deal IDs, programmatic buying and connected TV trafficking.
- DOOH & pDOOH10 articlesDigital out-of-home: platforms, buying workflows and choosing a partner.
- Publisher Ad Ops5 articlesYield, Google Ad Manager, header bidding and SSP partners for publishers.