Maximizing Revenue Through Yield Optimization

The challenge

A premium Connected TV publisher wanted to pull more revenue out of their high-value inventory, but they absolutely refused to compromise on viewer experience. The challenge was increasing revenue without hurting fill rates or dragging down ad quality.

Our approach

We jumped in to completely revamp their monetization strategy via Index Exchange. We tightened up their auction dynamics, adjusted floor pricing, prioritized demand, and repackaged their inventory. By constantly tweaking performance and yield optimization, we made sure premium buyers competed for every single impression.

The outcome

The new strategy drove an impressive 18% increase in RPM and a 12% boost in viewability, while actually cutting ad load times by 0.6 seconds. By strengthening their setup with Index Exchange, the publisher unlocked serious new revenue from their CTV inventory while keeping their audience happy.