Analytics & Reporting
You can't improve what you can't measure accurately, and a lot of sites are running on broken or incomplete tracking without knowing it. Our analytics service sets up Google Analytics 4 and Google Tag Manager correctly from the start, connects Search Console, and configures conversion tracking so every meaningful action on your site—form fills, purchases, sign-ups—is actually being recorded. From there we build custom GA4 and Looker Studio dashboards so your team can see performance without digging through raw reports.
This is a different service from our ad-campaign reporting work: this one covers your overall marketing analytics stack (GA4, GTM, Search Console, dashboards), while our ad-ops reporting is specific to programmatic and ad-revenue performance. If your current tracking already exists but you're not sure it's accurate, we'll audit it first rather than rebuilding from scratch unnecessarily—broken conversion tracking is one of the most common issues we find, and it quietly skews every other decision made from that data.
GA4 and tag manager setup, consent-aware tracking, dashboards and conversion reporting.
Who Needs Marketing Analytics Support
Many teams make budget decisions from numbers they only half trust. Conversions double count, campaigns lose their source tags, consent settings drop data in one country but not another, and each department reports a different total. Our analytics and reporting service is for brands and agencies that want one measurement setup everyone agrees on.
Agencies use us to stand up tracking for new clients and to build dashboards that make monthly reporting faster and more consistent. In-house marketing leads use us when the person who built the original setup has left. We begin with an audit, so you know exactly what is reliable before anyone changes anything.
What Setup and Reporting Work Covers
The work centers on Google Analytics 4, Google Tag Manager and Search Console. We define the events and conversions that matter, implement them cleanly, document the naming rules and test that each one fires correctly. Consent handling is configured to match your regional requirements, with your legal team confirming the policy itself.
Dashboards in Looker Studio then bring the data together by channel, market and campaign. Spend from paid advertising services, email results and organic traffic can sit in one view, with the definitions written down. For ad revenue and programmatic measurement on the publisher side, see reporting and analytics, which is a separate service.
Making Reports Useful for Decisions
A dashboard is only useful if someone acts on it. We agree who reads each report, which decisions it should inform and how often it needs to refresh. Executives get a short view of outcomes, channel owners get the detail they need, and every metric has a plain definition beside it.
Alongside the dashboards, we provide commentary on what moved and why, plus a short list of recommended actions. Tracking checks are repeated after site changes and campaign launches, because small releases often break tags without warning and nobody notices for weeks. Where measurement across walled gardens matters, see clean rooms and attribution.
What we need from you: viewer or editor access to GA4, Google Tag Manager and Search Console, a list of conversions that matter and a contact who can publish site changes. Problems we commonly catch: conversions counted twice, campaign tags lost on redirects, consent settings that drop data in one region and tags that stopped firing after a site release. See the B2B SaaS case study for a GA4 rebuild alongside an SEO program.
Next step: share GA4 and Google Tag Manager access. We will return the tracking audit with duplicated events and gaps marked.
How an engagement runs
Tracking audit
We review your GA4 property, tag setup, conversions, consent configuration and data accuracy, and list the gaps and duplicated events we find.
Measurement plan
You approve a plan listing the events, conversions, naming rules and reports needed, tied to the business questions your team must answer.
Implement and validate
We configure tags and events, test them in a staging or live environment, and compare results with source systems before reports are built on top.
Dashboards and review
We deliver dashboards and written definitions, train your team to use them, and review accuracy again after site changes or major campaigns.
Frequently asked questions
How is this different from your ad campaign reporting service?
This service covers your general marketing analytics stack—GA4, Google Tag Manager, Search Console, and dashboards across your whole site and channels. Our ad campaign reporting is specific to programmatic and ad-revenue performance for publishers, which is a separate offering.
Can you fix tracking that's already broken or incomplete?
Yes, we audit existing GA4 and tag configurations first to identify gaps before making changes, rather than assuming a full rebuild is needed.
Can you fix a GA4 setup that was migrated badly?
Universal Analytics no longer collects data, so the work today is in GA4. If a GA4 property was set up quickly or migrated badly, we audit events, conversions, data streams and consent settings and rebuild what is broken, keeping a record of what changed.
Can you build dashboards for non-technical stakeholders?
Yes, Looker Studio dashboards are built to be readable by people who don't work in analytics day to day, with the metrics that matter to your business front and center.
How often will we receive reports?
Reporting cadence is set based on your needs—most clients get regular recurring reports plus on-demand dashboard access rather than waiting for a scheduled report to check performance.
Do you need access to our website's code to set this up?
Not usually. If Google Tag Manager is already on your site, editor access to your GTM container and GA4 property is enough. If it is not installed yet, someone with access to your CMS or site code adds the GTM snippet once, and we take it from there.
Can you handle tracking across several countries and domains?
Yes. We set up cross-domain measurement, separate views by market where useful, and configure consent behavior per region. Final consent policy decisions remain with your legal and privacy advisers. Each market can then be viewed alone or combined into a single global view.
Will you pull in data from ad platforms and email tools?
Yes. We connect sources such as Google Ads, Meta, LinkedIn and your email platform into shared dashboards, and document how each number is defined so totals can be reconciled.
Who owns the analytics accounts and dashboards?
You do. Properties, tag containers and dashboards are created under your accounts, with us added as users, so you keep full control and can change access at any time.