Paid Advertising Services
Running ads and running ads well are different things. Our paid advertising service covers strategy, setup, and hands-on management across Google Ads, Meta, LinkedIn, and YouTube, with campaigns built around your actual audience and funnel stage rather than generic templates. We handle keyword and audience research, ad copy and creative direction, bid strategy, and ongoing optimization, so your budget goes toward the placements and messages that are actually converting instead of the ones that just generate clicks.
This is distinct from our core ad-operations work: paid advertising management is about buying media on your behalf across search and social platforms, while our ad-ops specialty is publisher-side yield and programmatic trafficking. If you're a publisher who also wants to run acquisition campaigns, we can do both, but we won't pitch this as a replacement for a dedicated media-buying agency running seven-figure budgets—it's built for businesses that need consistently well-managed campaigns without an in-house team.
Google, Microsoft, Meta and LinkedIn campaigns: account structure, bidding, creative tests and reporting.
Who Paid Advertising Management Suits
Paid media often drifts when nobody owns it. Budgets sit in broad campaigns, search terms go unreviewed, and reports celebrate clicks while sales stay flat. Our paid advertising services are for brands and agencies that want campaigns run with discipline across Google Ads, Meta, LinkedIn and YouTube, in the markets where their customers actually are.
Agencies use us as a white-label media team, taking on account builds and daily optimization while they keep the client relationship. Brands without in-house specialists use us as their paid media desk. We say so plainly if your goals or budget are better served by a different channel or a larger agency.
What Campaign Management Involves Day to Day
We begin with account structure, audience definitions and conversion tracking, because campaigns cannot be optimized toward events that are not recorded. Search work covers keyword research, negative keyword management and ad copy testing. Social and video work covers audiences, creative variants and placements. Remarketing links these together by following up with visitors who showed interest.
Landing pages matter as much as ads, so we review where traffic lands and recommend fixes or new pages, which our website development and maintenance team can build. Campaign creative can come from your team or from our branding and creative service. Programmatic display is used where it supports reach beyond search and social.
Measuring Paid Media Against Business Goals
We measure paid campaigns against outcomes the business cares about: leads, sales, qualified pipeline or return on ad spend, depending on the model. Platform dashboards are a useful starting point for review, but we check their conversion figures against your analytics and CRM so credit is not claimed twice by different platforms.
Reports cover spend, results, cost per outcome and what we changed, with commentary on the reasons. Budget moves toward what performs, within limits you set, and underperformers are paused with an explanation. Tracking is set up through analytics and reporting, so paid media is compared with every other channel on equal terms. Agencies buying at larger scale can also look at programmatic media buying.
What we need from you: ad account access as a manager, conversion tracking access, margins or target cost per outcome and the landing pages in use. Problems we commonly catch: conversions counted twice, broad match terms with no negatives, audiences overlapping across campaigns and ads that send traffic to slow pages. For a worked example, see the D2C paid social and email case study.
Next step: send read access to your ad accounts and your monthly budget range. We will return an audit of structure and tracking with a restructure plan.
How an engagement runs
Goals and account audit
We confirm targets, markets, budgets and margins, then audit existing accounts and tracking so we know what to keep and what to rebuild.
Structure and launch plan
You approve platform choices, audiences, budgets, creative needs and tracking before campaigns go live, with launch settings checked against the plan.
Run and optimize
We manage bids, budgets, audiences and creative tests on an ongoing basis, reviewing search terms and placements to remove waste and add what works.
Report and plan ahead
You receive regular reporting with commentary, and we agree budget shifts, tests and priorities for the next period based on results.
Frequently asked questions
Is there a minimum ad budget you require?
We do not publish a fixed minimum. The budget needs to be large enough to produce enough conversions per campaign to optimize on, and we tell you upfront if it is too small for the platforms you are considering. The management fee is quoted after we scope your accounts and markets.
Do you create the ad creative or just manage the campaigns?
We write ad copy and provide creative direction as part of campaign management. Full production of video or complex graphic assets is typically handled through our branding and creative service.
How is this different from your programmatic ad-ops work?
Paid advertising management is about buying media for you as an advertiser on platforms like Google and Meta. Our core ad-ops business is the reverse: helping publishers manage and monetize their own ad inventory. They're related skill sets but serve different roles.
How do you report on campaign performance?
You get regular reporting on spend, conversions, cost per acquisition, and campaign-level performance, with commentary on what changed and why—not just a dashboard export.
How often do you optimize live campaigns?
We review performance on an ongoing basis and make adjustments to bids, audiences, and budget allocation as data comes in, rather than setting a campaign and revisiting it only at renewal.
Which platforms do you run campaigns on?
Google Ads, Meta (Facebook/Instagram), LinkedIn, YouTube, and programmatic display. We'll recommend the platforms that make sense for your audience rather than running on all of them by default.
Can you run campaigns across several countries and currencies?
Yes. We structure accounts by market, set budgets and bids in local currency, and write ads in the right language and spelling. Your local teams can review copy for accuracy and tone before launch.
Do we keep ownership of our ad accounts?
Yes. Campaigns run in ad accounts that you own, and we are added as managers. Your data, audiences and history stay with you if we ever stop working together.
How do you decide where to place budget first?
We start with the channels closest to purchase intent, usually search and remarketing, then test social, video or display once tracking is reliable. Budget follows measured results, not assumptions or platform recommendations.