In-Store Retail Media
In-store screens are the last brand touchpoint before the shopper's hand reaches the shelf. Entrance, aisle, end-cap and checkout screens, shelf-edge displays and kiosks all sit at the point of choice, and they deserve the same planning, trafficking and measurement as any digital channel.
We plan and run in-store media alongside your online campaigns, with consistent creative from first ad to shelf. Sampling, coupons and loyalty offers are linked to exposure, and loyalty and point-of-sale data are matched to show in-store sales lift, so store media earns its budget with evidence.
The last screen before the shelf, run with the same rigor as digital.
Who Benefits From In-Store Retail Media
In-store retail media is for brands that win or lose at the shelf and for retailers that want to earn more from physical space. Shoppers make many decisions while walking the aisles, so a screen at the right moment can influence what goes into the basket. Brands with promotions, launches or sampling programs gain the most.
The challenge is that store media is often bought as a one-off and treated differently from digital. Screens are scattered across formats and vendors, creative is repurposed from television, and results are hard to see. Planning in-store media with the same discipline as online campaigns gives buyers evidence and gives retailers a stronger case for selling it.
Screens, Placements and Store-Level Operations
The range includes entrance and aisle screens, end-caps, checkout displays, shelf-edge devices and kiosks, plus sampling, coupons and loyalty offers tied to a campaign. Each location suits a different job: awareness near the entrance, comparison in the aisle, a final nudge at checkout. We match the message to the location instead of running one asset everywhere.
Execution matters as much as planning. Screen networks have their own creative specifications, playback rules and approval processes, and store teams need clear instructions for any physical element. We coordinate with network operators and retailer teams, keep creative consistent with your online ads, and check proof of play so you know what actually ran in which stores.
Connecting Store Exposure to Sales
Measurement uses loyalty and point-of-sale data where the retailer allows it. We compare shoppers who were exposed with a matched group who were not, and report in-store sales lift and new buyers. When retailer data is limited, we describe the weaker method used and avoid presenting it as proof of causation.
In-store results gain value when compared with online activity. A shopper may see a sponsored product online, then meet the same message at the shelf. On the digital side, one home appliance brand's marketplace ads show how accounts can be run as a single plan, and our retail media marketing service covers the rest of the online program.
What we need from you: store formats, screen network contacts, creative and any loyalty or point-of-sale data the retailer will share. Problems we commonly catch: creative repurposed from TV that cannot be read from a distance, one brand dominating a loop and play logs that do not match the booking.
Next step: tell us which stores and screen networks you are considering. We will propose a pilot with comparison stores and the data needed to read the result.
How an engagement runs
Store and Screen Audit
We review store formats, screen networks and locations, shopper journeys and campaign goals, then decide together which placements deserve budget.
Creative and Offer Plan
We adapt creative for each screen type, align it with online campaigns, and link coupons, sampling or loyalty offers to the right placement.
Rollout and Proof of Play
We traffic assets to the network, coordinate with store teams, and verify proof of play so you can see what ran and where.
Lift Reporting
We match exposure to loyalty and sales data where permitted, report in-store lift, and recommend which stores, screens and messages to repeat.
Frequently asked questions
What counts as in-store retail media?
Screens at the entrance, in aisles, on end-caps and at checkout, plus shelf-edge displays, kiosks, sampling, coupons and loyalty offers.
How do you measure in-store media?
We match loyalty and point-of-sale data to exposure where the retailer allows it, and report in-store sales lift and incrementality.
Can in-store and online campaigns run together?
Yes. We plan them as one program with consistent creative and one dashboard across online and in-store.
Do you work with in-store screen networks directly?
Yes. We operate through in-store screen networks and retailer partners, alongside loyalty and clean room partners for measurement.
Is in-store media only suitable for large retailers?
No. Smaller chains and specialist retailers can sell store media too. The scale of measurement differs, so we set clear expectations early about what data is available and design the reporting to match that.
How do you keep store creative from looking cluttered?
We design for how people actually pass a screen: short messages, clear product focus and one action. We also agree playback rules with the network, so a single brand does not dominate the loop and shoppers are not overwhelmed.
Can we test in-store media in a few stores first?
Yes, and we often recommend it. A pilot in selected stores, with comparison stores kept aside, gives cleaner evidence than a full rollout and shows you what to change before the program expands to more locations.