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Retail media marketing

Retail media marketing, run end to end

Onsite, offsite and omnichannel retail media operations for brands, retailers and agencies. One expert team plans, launches, optimizes and reports every campaign end to end, from the search shelf to the store aisle.

every layer we run
Onsite · Offsite · In-store
Amazon, Walmart, Flipkart and quick‑commerce
Global and India
of your current accounts
Free audit

Industries we serve

  • FMCG
  • Beauty
  • Electronics
  • Fashion
  • Health
  • Home

Why retail media

Ads where shoppers buy

Retail media puts your brand in front of shoppers at the moment they are ready to buy, using the retailer's own first-party purchase data. It links ad spend directly to sales.

But every network has its own platform, formats, data rules, creative specs and reporting, and brands that buy across several networks end up managing several sets of rules. You set the commercial goals. We handle the operations, optimization and reporting that turn ad spend into measurable sales.

  1. Layer 1

    Onsite

    Ads on the retailer's own website and app.

  2. Layer 2

    Offsite

    Retailer data activated across the open web, social, CTV and DOOH.

  3. Layer 3

    Omnichannel

    In-store screens, digital shelves and the link between online ads and offline sales.

Our services

Our services

Take any service on its own or combine them into a fully managed program.

Three layers, one program

Onsite, offsite and omnichannel

Onsite

Win the digital shelf

Your products appear where shoppers search, browse and add to cart on the retailer's own site and app. We manage it daily so they stay visible, competitive and profitable.

OutcomeHigher search rank, more share of shelf and a lower ACoS.

What we manage

  • Sponsored Products in search results and product pages
  • Sponsored Brands and video for brand and category share
  • Display and rich media: takeovers, banners, carousels
  • Brand stores that turn traffic into baskets
  • Product listing ads on marketplaces and quick-commerce

How we run it

  • Keyword harvesting and search term mining
  • Bids and budgets by SKU, margin and stock
  • Dayparting and share-of-voice tracking
  • Pause out-of-stock, push high-margin SKUs
  • Creative and PDP checks so traffic converts

Offsite

Reach shoppers everywhere they go

We take the retailer's first-party shopper data to the open web, social, video, CTV and digital out-of-home, and still measure the sales back at the retailer.

OutcomeNew-to-brand customers at scale, with closed-loop sales measurement.

What we manage

  • Programmatic display and video via retailer and partner DSPs
  • CTV and BVOD with retailer audiences
  • Social activation on Meta, Pinterest, Snap and TikTok
  • pDOOH on billboards near stores
  • Privacy-safe clean room activation

How we run it

  • Audiences from purchase, category and lapsed buyers
  • Deals, line items and pixels across DSPs
  • Frequency and brand safety controls
  • Impressions tied to closed-loop sales
  • Weekly budget shifts to what drives incremental sales

Omnichannel

Connect online, offline and in-store

Shoppers move between apps, websites and stores in one purchase journey. We follow them across all of it and show which touchpoints drove the sale, online or at the till.

OutcomeA full-funnel view of total sales, e-commerce and in-store.

What we manage

  • In-store screens: end-cap, checkout and aisle
  • Shelf-edge and kiosks at the point of choice
  • Sampling and coupons linked to loyalty
  • Click-and-collect and quick-commerce placements
  • Unified planning of every budget

How we run it

  • One plan across every network and store format
  • Consistent creative from first ad to shelf
  • Loyalty and POS data matched to exposure
  • Online-to-offline lift and incrementality
  • One dashboard across all retail partners

Who we work with

Both sides of retail media

We work for the brands that buy ads on retailer sites and the retailers that sell them.

  • Brands and manufacturers

    Hands-on campaign management across every network you buy, with one plan, one report and clear sales results.

  • Agencies

    White-label traders who plug into your team, work in your accounts and follow your process.

  • Retailers and retail media networks

    Ad operations to launch and scale your network: ad server setup, inventory and yield, onboarding, trafficking and advertiser reporting.

  • D2C and marketplace sellers

    Sponsored ads management on Amazon, Flipkart and quick-commerce apps, built to protect margin.

Industries we serve

  • FMCG and CPG
  • Beauty and personal care
  • Consumer electronics
  • Fashion and apparel
  • Health and pharmacy
  • Home and kitchen
  • Food and beverage
  • Baby and pet care

How we work

Five steps, every engagement

  1. Audit

    We review your accounts, spend, structure and results, free of charge.

  2. Strategy and plan

    Goals by network and channel: ROAS, new-to-brand, share of voice, sales lift.

  3. Setup and launch

    Campaigns, audiences, pixels, deals and tracking, all QA'd before go-live.

  4. Optimize

    Daily bids and keywords, weekly channel shifts, monthly test-and-learn.

  5. Report and grow

    One dashboard, monthly business reviews and next quarter's plan.

Platforms

Networks and platforms we operate

Onsite (global)

Onsite (India)

  • Amazon Ads India
  • Flipkart Ads
  • Myntra
  • Nykaa
  • BigBasket
  • Blinkit
  • Zepto
  • Swiggy Instamart

Retail media tech

Offsite

  • Amazon DSP
  • The Trade Desk
  • Google DV360
  • Meta
  • Pinterest
  • TikTok
  • CTV and BVOD platforms

Omnichannel and in-store

Ad serving and yield

  • Google Ad Manager
  • Adform
  • Index Exchange
  • Magnite

Measurement

We report on sales, not just clicks

Every campaign is tied to the retailer's closed-loop purchase data wherever the network allows it.

Metrics we optimize

  • ROAS and ACoS / TACoS
  • New-to-brand customers and sales
  • Share of voice and organic rank lift
  • Incremental sales and in-store lift
  • Reach, frequency and cost per new buyer

What you receive

  • A live dashboard across every network
  • Weekly performance notes with actions taken
  • Monthly business reviews
  • Quarterly test-and-learn reports

Engagement models

Choose the model that fits your team

  • Fully managed

    Best for
    Brands without an in-house team
    What it includes
    Strategy, setup, daily optimization and reporting across all networks

  • Dedicated traders

    Best for
    Agencies and brands that need extra hands
    What it includes
    Hands-on-keyboard specialists working in your accounts, under your process

  • White-label

    Best for
    Agencies selling retail media to clients
    What it includes
    Our team runs delivery under your brand

  • Project-based

    Best for
    One-off needs
    What it includes
    Audits, network launches, clean room setup, peak-season support

  • RMN operations

    Best for
    Retailers building a media network
    What it includes
    Ad ops, trafficking, yield and advertiser support

Our packages

Simple monthly packages

Pick a package by the number of platforms, campaigns and monthly ad spend you need us to manage.

  • Starter

    $1,000/ month

    Platforms
    1
    Campaigns
    Up to 25
    Ad spend managed
    Up to $20,000
    Start with Starter

  • Growth

    Most popular

    $2,499/ month

    Platforms
    3
    Campaigns
    Up to 50
    Ad spend managed
    Up to $50,000
    Choose Growth

  • Corporate

    $3,999/ month

    Platforms
    5
    Campaigns
    Up to 100
    Ad spend managed
    Up to $100,000
    Choose Corporate

Ad spend is paid to the retailer platforms and is separate from the package fee. Need more platforms, campaigns or budget? Contact us for a custom plan.

Why AdOps Media

Retail media run by ad operations specialists

  • Deep ad operations expertise

    We know ad servers, DSPs, SSPs and exchanges from the inside, not just retailer ad consoles.

  • Both sides of the market

    We run campaigns for advertisers and operations for retailers, so we know how networks really work.

  • One team, every channel

    Search, display, programmatic, CTV, social, DOOH and in-store under one plan.

  • Hands-on-keyboard experts

    Traders who work in the platforms every day.

  • Sales-first reporting

    Every decision is tied to revenue and incremental growth.

  • Flexible and cost-efficient

    A global delivery team that scales up for peak seasons and launches.

FAQ

Frequently asked questions

What is retail media marketing?

Retail media is advertising sold by retailers using their own first-party shopper data. It includes ads on the retailer's website and app, ads using retailer data on other channels, and ads on in-store screens.

What is the difference between onsite, offsite and omnichannel retail media?

Onsite ads run on the retailer's own site or app. Offsite ads use retailer data to reach shoppers on other websites, social, CTV and DOOH. Omnichannel connects online ads with in-store media and measures sales across both.

Which retail media networks do you manage?

We manage networks including Amazon, Walmart Connect, Instacart, Criteo-powered retailer networks and retailer DSPs. For brands selling in India we also manage Flipkart and quick-commerce apps such as Blinkit, Zepto and Swiggy Instamart.

How do you measure retail media performance?

We use the retailer's closed-loop sales data to track ROAS, new-to-brand sales and incremental lift. Where available, we use clean rooms for deeper attribution.

Do you work with agencies?

Yes. We offer dedicated traders and white-label delivery so agencies can scale retail media without hiring.

Can you help retailers launch their own retail media network?

Yes. We provide the ad operations behind a network: ad server setup, inventory and yield, trafficking and advertiser reporting.

How quickly can you start?

We start with an audit of the account, then launch live campaigns once access and goals are agreed. Timing depends on how quickly access is granted and how many networks are in scope.

What does it cost?

Our packages start at $1,000 per month for one platform, with Growth at $2,499 and Corporate at $3,999 per month. Ad spend is billed separately by the platforms. For larger or custom needs, contact us for a quote.

Free audit

Ready to turn retail media into real sales?

Let AdOps Media run your onsite, offsite and omnichannel retail media. Start with a free audit of your current accounts.

We'll show you where spend is wasted and where growth is waiting.

Prefer a conversation first? Talk to a specialist

Request your free audit

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