Driving Footfall with Programmatic DOOH
Premium Car Brand
The challenge
A leading premium automotive brand needed a way to push more test drives for their new luxury SUV across major cities. They wanted to grab the attention of high-intent buyers during their daily commutes without sacrificing their premium brand image.
Our approach
We designed a data-driven Programmatic DOOH campaign, placing ads on premium roadside billboards, transit hubs, and high-end shopping centers. By optimizing delivery based on real-world movement patterns and peak traffic hours, we made sure the ads were seen exactly when and where they’d have the most impact.
The outcome
The campaign lit up over 320 premium digital screens, driving a 14% spike in dealership visits and an 8% bump in actual test-drive bookings. By optimizing in real-time, we kept the delivery highly efficient and completely brand-safe.
Driving real foot traffic using targeted digital billboards.