Offsite Programmatic (Retail DSP)
Offsite retail media takes the retailer's first-party shopper data beyond its own site, reaching shoppers across the open web while still measuring sales back at the retailer. It is how brands find new-to-brand customers at scale without losing the closed-loop measurement that makes retail media valuable.
We run display, video and native campaigns through Amazon DSP, retailer DSPs and partner DSPs such as The Trade Desk and Google DV360. Audiences are built from purchase, category and lapsed-buyer data; deals, line items and pixels are set up and checked across each DSP; and frequency and brand safety controls are in place before launch. Budgets shift weekly toward what drives incremental sales.
Retailer audiences on the open web with closed-loop sales measurement.
Who Needs Offsite Retail Media and Why
Onsite ads reach shoppers who are already at the retailer. Many of your best prospects are elsewhere: reading news, watching streaming video or scrolling social feeds. Offsite retail media lets you reach those people using retailer purchase data, then measure what they buy afterward. That combination is hard to get from a standard programmatic buy. It also gives retail teams a way to show the wider effect of their spend.
It suits brands that have outgrown onsite search and want new-to-brand customers, and agencies adding retail data to a programmatic offer. It also helps teams that run each retailer separately and want one view of reach, frequency and sales across the open web. We map the channels and retailers that matter to your categories before any budget is committed.
Running Retailer Data Through Open-Web DSPs
In practice we set up audiences from purchase, category and lapsed-buyer segments, then choose the right buying route: Amazon DSP for Amazon data, a retailer's own platform where one exists, or a partner DSP such as The Trade Desk or DV360 for wider reach. Deals, line items, pixels and creative are tested before launch. Each setup follows a written checklist so errors are caught early and changes are easy to trace.
Formats include display, online video, native, connected TV and audio where the network supports them. Our wider offsite retail media on CTV, social and DOOH guide explains how channels differ, and programmatic media buying covers the open-web buying side that sits underneath. Creative is trafficked and checked on each platform, because formats and specs differ across DSPs and publishers.
Closed-Loop Reporting and Incrementality
Clicks are a weak signal offsite, so we report on what the retailer can confirm: attributed sales, new-to-brand customers and reach by audience. Each network defines attribution windows differently, and we document those rules so you do not compare unlike numbers. Reports also show how often the same shopper was reached, which keeps frequency under control.
Where the network offers clean rooms or lift studies, we plan tests with a control group and report results with their limits. Our guide to retail media measurement and clean rooms explains the approach. Budget moves toward audiences and formats that show real incremental sales, not only cheap impressions. Findings are written in plain language so brand, media and finance teams can use them in planning.
What we need from you: the retailers where you sell, account or seat access where it exists, product and margin data, creative, and the sales goal. Problems we commonly catch: audiences too narrow to deliver, frequency building up across DSPs, creative rejected for spec, and attribution windows that differ between networks. A connected TV example is the FMCG omnichannel case study.
Next step: tell us which retailers you sell through and your monthly offsite budget range. We will confirm which audiences and DSPs are available in your markets.
How an engagement runs
Audience and goal setting
We agree the sales and new-to-brand goals, then choose which retailer audiences and DSPs can reach shoppers in the markets you sell in.
Build and test
We build audiences, deals, line items and pixels, check creative specs, and test tracking and brand safety settings before any spend begins.
Launch and optimize
Campaigns go live with frequency limits. We review delivery, audience performance and spend pacing every week and shift budget where sales are strongest.
Report and test lift
You receive closed-loop sales reports with attribution rules stated, and we plan lift or holdout tests where the network supports them.
Frequently asked questions
What is offsite retail media?
Advertising that uses a retailer's shopper data to reach people on other websites, social platforms, CTV and DOOH, while still measuring sales back at the retailer.
Which DSPs do you operate?
Amazon DSP and retailer DSPs, plus The Trade Desk, Google DV360 and other partner DSPs where retailer data can be activated.
How do you know offsite ads drove sales?
Wherever the network allows it, impressions are tied to the retailer's closed-loop purchase data, so we can report sales and new-to-brand customers rather than just clicks.
How do you protect brand safety offsite?
We set frequency caps and brand safety controls in each DSP before launch and monitor them throughout the campaign.
Do we need to be an advertiser on the retailer already?
Often yes. Many retailer DSPs require an existing account or a relationship with the network. We check requirements first and set up access, or work through your existing account, before planning spend. Eligibility rules vary, and minimum spend or approval steps sometimes apply, so it pays to confirm early.
Can offsite retail media run alongside our other programmatic?
Yes, and it should be coordinated. We check overlap in audiences and frequency across DSPs so you do not pay several times to reach the same shoppers. We also align reporting so you can read onsite, offsite and other programmatic results together.
Is offsite only for large brands?
No, but you need enough product sales on the retailer for audiences to be useful. We assess that in the planning stage and tell you honestly if onsite ads should come first. If your catalog is small or sales are thin, a focused onsite plan may deliver better returns first.