Social Media Marketing Services
Growing a social presence takes more than a posting calendar. Our social media marketing service covers day-to-day account management, platform-specific content creation, and paid social campaigns across the networks that matter to your audience—whether that's LinkedIn for B2B, Instagram and TikTok for consumer brands, or a mix. We plan content around your goals, not vanity metrics, and pair organic posting with targeted ad spend when it makes sense to accelerate reach.
A common mistake brands make is treating organic and paid social as separate efforts run by separate people with separate goals—we manage both together so messaging stays consistent and ad spend reinforces what's already resonating organically. We also handle influencer outreach and partnerships when it fits your budget and category, but we're upfront if influencer marketing isn't the right lever for your goals yet rather than selling it as a default add-on.
Build brand awareness, engage your audience, and drive social growth.
Who Social Media Marketing Helps Most
Social channels reward consistency, but many brands run them in bursts: a flurry of posts around a launch, then silence. Teams selling across several countries face a harder problem, with different platforms, languages and expectations in each market. Our social media marketing service gives you steady, planned activity without hiring a full in-house team for every region.
Agencies use us as a white-label social team for client accounts. Brands use us when marketing staff are stretched across too many channels. Whether the audience is on LinkedIn, Instagram, Facebook, TikTok or X, we begin by deciding which platforms deserve your attention and which ones can be left alone.
What the Work Covers Across Platforms
Day to day, we plan a content calendar, write captions, design graphics, schedule posts and respond to comments and messages within the limits you set. Content is built for each platform rather than copied between them, because a LinkedIn post, an Instagram carousel and a short vertical video each work differently.
Paid social runs alongside organic activity. Organic posts show what the audience responds to, and Meta and LinkedIn campaigns then put budget behind the strongest ideas. Where influencer partnerships fit, we manage outreach and coordination. Campaign setup and bidding follow the same approach as our paid advertising services, and campaigns for consumer brands are shown in the D2C paid social and email case study.
Measuring Social Results and Reporting
We set one primary goal for each account, such as awareness, engagement or lead generation, and judge activity against it. Follower counts are shown but not treated as the goal. For paid campaigns, we look at cost per result, audience quality and what happens after the click, using tracking that connects social traffic to site actions.
Reports explain what worked, what did not and what we will change next month, in plain language instead of a screenshot of platform metrics. Social data is brought into your wider view through analytics and reporting, so you can compare it with search, email and direct traffic when planning budget.
What we need from you: partner or admin access through each platform, brand guidelines, an approver for content and a response policy covering what we answer and what goes to you. Reply windows are agreed in that policy at kickoff.
Next step: send links to your current accounts and your top goal for the next quarter. We will return a platform shortlist and a draft content plan.
How an engagement runs
Account and audience review
We audit your current accounts and competitors, confirm target audiences and markets, and choose the platforms that justify ongoing effort and budget.
Plan and approval flow
You receive a content plan, voice guidelines and an approval process that fits your team, so posts are reviewed without slowing publication.
Publish, engage and promote
We post, manage community responses and run paid campaigns behind the strongest content, keeping messaging consistent across organic and paid activity.
Report and adjust
Regular reports show results against your goal, and we adjust topics, formats, audiences and budget based on what the data shows.
Frequently asked questions
Which social platforms do you manage?
We work across the major platforms—Instagram, Facebook, LinkedIn, TikTok, and X—and recommend focusing on the two or three where your actual audience spends time rather than spreading effort thin across all of them.
Do you create the content, or do we need to supply it?
We create platform-native content as part of the service, including copy and graphics. If you have existing brand assets, photography, or video, we'll incorporate those rather than starting from scratch.
How do you measure social media performance?
We track engagement, follower growth, and—for paid campaigns—conversions and cost per result, tied back to the specific goal (awareness, engagement, or lead generation) we set at the start.
Do you handle influencer marketing end-to-end?
We manage outreach, negotiation, and coordination with influencers who fit your brand and budget. It's offered as part of this service where it makes sense, not positioned as a guaranteed outcome for every account.
How much day-to-day involvement do we need to provide?
We handle scheduling, posting, and community responses, but we'll check in for approvals on content direction and anything requiring brand or product input we don't have visibility into.
Can we get paid social without ongoing organic management?
Yes, the two can be scoped separately if you already have organic covered in-house and just need paid social campaign management.
Can you manage accounts in several languages or time zones?
Yes, with planning. We schedule posts around each market's audience and work with your regional contacts for language review and local replies, so responses stay accurate and on brand.
How do you handle negative comments or brand risk?
We agree a response policy at the start, covering what we answer ourselves and what goes to you. Sensitive issues, complaints with legal or safety angles and press questions are escalated promptly. We also keep a record of past issues so responses stay consistent.
Do you need access to our accounts?
We need admin or partner access through the platforms' own sharing tools, not your passwords. You keep ownership of every account and can remove our access whenever you choose. That access can be limited to the pages and ad accounts we manage.