Sponsored Brands and Display Ads

Sponsored Products catch shoppers who already know what they want. Sponsored Brands and onsite display reach those who are still comparing, and they put your brand name, logo and range in front of the shopper before a competitor does. For international brands entering a new retailer, that early presence is often the larger challenge. Together they cover both stages of the shopper journey on the retailer's own site and app.

This service suits brands with several products in a category, launches that need awareness quickly, and agencies whose clients want more than a search ad can show. It works best with search already in place, because the two formats support each other. We help you decide when brand formats are worth adding and when search deserves more budget first.

Sponsored Brands usually show a logo, headline and a few products. Brand video, banners, takeovers and carousels vary by retailer, so Amazon Ads, Walmart Connect and others each need their own build. We plan which formats suit which goal, then prepare assets to each spec. A named person owns the creative checklist for each retailer, so nothing waits on guesswork.

Creative review is part of the job. We check dimensions, file weight, claims, landing pages and brand store links before submission, because a rejection costs launch time. Product page content matters too, so the work links with brand store and digital shelf management. For wider presence, see onsite and offsite creative support. Formats and rules change often, so we keep a record of each retailer's current requirements.

Upper-funnel retail ads are often judged on impressions alone. We prefer measures the retailer can link to purchase: new-to-brand customers, detail page views, brand search lift where reported, and attributed sales. These show whether awareness turned into shopping interest. Retailers measure brand ads differently, so we state which definitions each number uses.

We separate results by format and placement so you can see which one earns its budget. That feeds the broader plan set out in retail media strategy and planning. Creative tests are run one change at a time, so a stronger result can be traced to a cause instead of guessed. Each test has a clear question, a start date and a decision attached before it begins.

What we need from you: brand assets and logo files, the product range and landing pages, claims that need legal approval, and the contact who signs off creative. Problems we commonly catch: wrong dimensions, file weight over the limit, claims the retailer rejects and links to pages with no stock.

Next step: send the creative you want to run and the retailer you will run it on. We will return a spec and policy check before anything is submitted.