Sponsored Products and Search Ads
Sponsored Products are the search ads shoppers see in results and on product pages, and they drive most retail media sales. They also need daily attention: keywords shift, competitors change bids, and stock runs out. We manage them every day so your products stay visible, competitive and profitable.
We structure campaigns by brand, category and SKU so budgets and bids can be controlled where it matters. Search term mining harvests the keywords that convert and adds negatives for the ones that waste spend. Bids and budgets follow margin and stock, so high-margin SKUs get pushed and out-of-stock SKUs get paused. The result we aim for is higher search rank, more share of shelf and a lower ACoS.
Always-on management of the search ads that drive most retail media sales.
Who Benefits From Managed Sponsored Products
Sponsored Products reward constant attention. Competitors change bids, new keywords appear, and stock levels move. Teams that review accounts weekly miss much of this. Brands that sell in the US, UK or Europe through several retailers often find the work spread across too many people with too little time. Dedicated attention also means fewer surprises when a competitor or a retailer changes the rules.
This service suits brands that want a dedicated specialist team, and agencies that need extra capacity without hiring. We follow your account structure and rules, report in your format, and work as an extension of your team rather than a separate vendor. Work is documented, so your team can see every change and take back control whenever it chooses.
Day-to-Day Account Management
The routine is practical. We review search term reports, harvest converting queries into exact match and add negatives for waste. We adjust bids by margin and by rank goals, and we budget campaigns so top products are not starved by lower priority ones. Placement and dayparting changes follow what the data shows. Large catalogs get rules and naming standards, so small changes can be applied quickly and safely.
We also manage by retailer. Amazon Ads, Walmart Connect, Instacart Ads and Criteo each handle keywords, bidding and reporting differently, and we avoid forcing one approach onto all. Our guide on managing multiple retail media networks explains how we keep a consistent process, and multi-retailer media management shows the wider setup. Each retailer's account is handled on its own terms, while reports use the same layout for easy comparison.
Reading ACoS, ROAS and Share of Shelf Together
A low ACoS can hide poor growth if spend is too cautious, and a high one can be fine for a product launch. We report ACoS and ROAS beside organic rank, share of voice and stock status, so the numbers are read in context. Targets are set per product role: defend, grow or launch. This stops a single number from driving decisions that need more context.
Reports show what changed and why, not only totals. If a product dropped because of a lost Buy Box or low inventory, the report says so. This helps finance and brand teams agree on targets. The retail media audit checklist shows what we look at first in a new account. Month-end summaries explain results in plain language, ready to share with leadership or clients.
What we need from you: advertiser or agency access for named users, margin by product, stock feeds or a stock contact, and your brand and competitor list. Problems we commonly catch: auto campaigns spending on terms already served by exact match, missing negatives, branded term spend that inflates ACoS, bids on products with a lost Buy Box and ads running on out-of-stock items. See how two marketplace ad accounts became one plan, structure and report.
Next step: share a recent search term report for your top retailer. We will mark the waste, the terms to harvest and the structure changes we would propose.
How an engagement runs
Account audit
We review structure, keywords, bids, budgets and the product catalog against your goals, and list clearly what to keep, change or remove.
Targets by product role
We agree targets for each product group, such as defend, grow or launch, and set margin and stock rules that bids must follow.
Daily management
Our team handles keywords, negatives, bids and budgets every day, and pauses or restarts ads as stock changes, so spend always follows availability.
Weekly and monthly review
You receive weekly performance notes and a monthly review covering results, tests run and changes planned for the next month.
Frequently asked questions
Which platforms do you manage sponsored products on?
We manage sponsored ads on Amazon Ads, Walmart Connect, Instacart Ads and Criteo, and in India on Flipkart Ads and the quick-commerce apps. Tell us your retailers and markets and we will confirm coverage before you commit.
How often are bids and keywords changed?
Daily. Bids, keywords and budgets are adjusted every day, with weekly channel shifts and monthly test-and-learn on top.
How do you keep ACoS under control?
By tying bids to margin and stock, removing wasted search terms with negatives, and pausing ads for SKUs that are out of stock so you never pay for clicks you can't convert.
Will you change our existing campaign structure?
Only where it helps. We review the current structure in the audit and propose changes, such as splitting campaigns by brand, category or SKU, before making them.
Do you need full access to our retailer accounts?
We need enough access to manage campaigns, usually through the retailer's agency or user permissions. You keep ownership of the accounts and can change or remove access at any time. Access is documented in the onboarding plan, and we use named users rather than shared logins.
How do you treat branded keywords?
We usually defend branded terms because competitors bid on them, but we watch the cost and the organic position. Branded and non-branded campaigns are kept separate so results are not mixed.
What if our product catalog changes often?
We build campaigns to handle catalog change, with naming rules and regular feed checks. New products enter the right campaign group quickly, and discontinued items are paused so spend does not drift.