Retail Media Marketing
Quick-Commerce Ads Management
That Follows Your Stock
Quick-commerce ads management is for brands selling in India on the apps where shoppers expect delivery in minutes, including international brands entering the Indian market. We handle listings, search ads and reporting on Blinkit, Zepto, Swiggy Instamart and similar platforms. Bids and budgets follow city, dark store and stock levels, so your spend reaches shoppers who can actually receive the product.
Built for: FMCG and D2C brands selling in India on quick commerce, including international brands entering the Indian market, and their agencies
What's included
Fast-moving apps need steady attention every single day. Three services work together to prepare your listings, run location-aware ads and show the results by city and platform.
Location-aware search ads
We run search campaigns on each app and set bids by city and, where the platform allows, by dark store. Budgets respond to availability, so spend slows when stock runs low and returns when it recovers.
Quick-Commerce and Marketplace AdsListings that convert
Titles, images, pack sizes and descriptions are reviewed on every app. Better listings help paid traffic turn into orders and give search ads a stronger base to work from on every platform.
Brand Store and Digital ShelfPlanning and city-level reporting
We plan budget by city and platform, then report on all apps together. You can see where ads work, where stock holds them back and what to change next, city by city.
Retail Media Strategy and PlanningWhy teams choose it
Ads matched to availability
Daily stock checks feed the bidding rules, so you avoid paying to send shoppers toward items that are out of stock in their area.
One team for every app
Each platform has its own tools and rules. We learn them all, so your team deals with one partner and one report.
Clear city-level decisions
Reports break results down by city, so sales and marketing teams can agree where to push and where to wait.
Faster launches in new metros
A tested setup for listings, keywords and bidding rules can be repeated when you enter a new city, which saves planning effort.
Services in this solution
Each part is delivered by the same AdOps Media team, so planning, execution and reporting stay in one place.
Illustrative example: stock-aware bidding in India
This is an example, not a client result. A packaged-food brand advertises on Blinkit in several Indian cities. One flagship pack sells out in two dark stores in a city, but the ad keeps spending on its search terms there.
With stock-aware rules, the team receives availability data from the brand or reads it from platform views, lowers or pauses spend on that product in the affected stores, and restores it when stock returns. Spend moves to cities and products that can actually deliver.
What you get at the start
Work begins with scope, access and a look at the listings. You receive:
• A list of which ad features are open to your account on each app, confirmed before planning.
• A listing review covering titles, images, pack sizes and descriptions, with proposed changes for your sign-off.
• Bidding and budget rules by city and dark store, including what happens when stock is low.
• A reporting template by city and product.
Checklist: is this the right service?
This service is for brands that sell, or plan to sell, on quick-commerce apps in India. If you sell only in the US, UK, EU or Australia, look at our multi-retailer media management and Amazon, Walmart and Instacart pages instead.
It fits when: you have a live listing or a distribution plan on at least one app; you can share stock or availability data regularly; you can approve listing changes quickly; and you want results by city, not only a national total.
How it works
Listing and stock review
We check listings, pack sizes and stock coverage on each app, then agree launch priorities by city.
Campaign setup
Search campaigns are built with grouped keywords, city budgets and bidding rules tied to availability.
Daily management
We watch stock, bids and search terms every day and adjust quickly, because these platforms change fast.
Weekly reporting
One report covers all apps and cities, with plain notes on what moved and what we plan to test.
More retail media marketing solutions
Multi-Retailer Media Management
Run Amazon, Walmart Connect, Instacart, Criteo and other retailer networks as one program, with one plan, one structure and one report (including Flipkart in India).
Amazon DSP Management
Managed Amazon DSP campaigns for brands and agencies: onsite and offsite programmatic, Amazon audiences, Amazon Marketing Cloud analysis and clear reporting.
Walmart Connect Management
Managed Walmart Connect campaigns for brands and agencies: sponsored search, display, DSP and in-store media, planned and reported as one connected program.
Instacart Ads Management
Managed Instacart Ads and Carrot Ads campaigns for grocery and CPG brands and agencies: sponsored products, display, video and cross-grocer reporting.
Criteo Retail Media Management
Managed Criteo retail media campaigns for brands and agencies: onsite and offsite activation across many retailers, with one workflow and consistent reporting.
FAQ
Which quick-commerce platforms do you cover in India?
We work with Blinkit, Zepto and Swiggy Instamart in India, and with similar apps that offer brand advertising. Features differ by platform and change often, so we confirm what is available to your account before we plan the campaigns and budgets. We also tell you early if a feature is not open to your brand.
How do you handle stock and availability?
We ask for regular availability data from your team or from the platform views you can access. Our bidding rules use it to lower or pause spend where stock is low and restore it once the product is back on the shelf.
Do you also fix our product listings?
Yes. Listings affect how well ads convert, so we review titles, images, pack sizes and descriptions as part of the work. You approve changes before they go live, and we track how listing updates affect search performance. Nothing changes without your sign-off.
Can agencies use this as a white-label service?
Yes. We work behind your agency and can deliver reports and notes under your name. Scope is agreed in writing before work starts.
How is pricing structured?
Platform ad management is typically priced as a monthly management fee, a percentage of ad spend, or a project fee for a launch. We normally use a monthly management fee based on the number of platforms, cities and the level of listing and reporting work. Media spend is paid directly to the platforms by you or your client. Scope and fee are agreed in writing before work starts.
Ready to talk it through?
Tell us about your team, platforms and goals, and we'll suggest how our Quick-Commerce Ads Management service would work for you.