Criteo Retail Media Management
Across the Retailers You Sell In

Criteo operates a retail media platform that retailers use to sell advertising on their own sites, and that brands use to buy across those retailers. Depending on the retailer, brands can reach shoppers with sponsored products and display onsite on the retailer's own pages, and in some cases extend campaigns offsite to other websites and apps using retailer shopper data, which can help reach the same people away from the retailer's site.

Because the platform serves many retailers, formats and capabilities differ from one to the next. Our managed service tracks those differences for you. We confirm what each retailer supports, build campaigns to fit, and record the assumptions behind every setup so that results are read in the right context. When a retailer changes a feature, we update the plan and tell you what changed.

The main risk of buying across many retailers is inconsistency: different names, different budgets, different definitions of success. We set common rules first, then allow exceptions where a retailer genuinely needs them. That keeps reporting tidy and speeds up decisions, particularly during busy seasonal periods when many changes happen at once and small mistakes become expensive. A template-led approach also makes onboarding a new retailer much quicker.

We also pay close attention to product data. A feed with missing attributes or stale availability will weaken any campaign. Our campaign management and trafficking team checks these basics before launch. For the wider offer, see our retail media marketing service and our retail media network operations approach, which sets out how we handle day-to-day operations for networks of different sizes.

Brands usually ask a simple question: where should the next unit of budget go? Answering it needs consistent measures such as sales attributed, return on ad spend and new-to-brand shoppers, reported by retailer with the attribution window stated clearly. We document how each retailer measures results so that nobody compares figures that are not alike, which is a common source of confusion between agency and brand teams.

Where you also buy on Amazon, Walmart or Instacart, our multi-retailer media management service places all of them in one reporting view. That makes it easier to see how Criteo-connected retailers compare with the big marketplaces, and to shift budget with evidence instead of instinct. A short written summary accompanies each report, so the numbers always come with a clear recommendation.

This is an example, not a client result. A consumer-electronics brand buys onsite and offsite media through Criteo across several retailers. Each retailer has different catalogs, product IDs and goals. One retailer wants to push accessories, another a new flagship.

The team sets the same campaign structure everywhere, adjusts product feeds to each retailer's rules, and reports results retailer by retailer using the same definitions. Where an attribution window differs, the report states it. That makes it possible to compare retailers without hiding differences.

The start of the work focuses on comparability. You receive:

• A list of retailers in scope and the Criteo products available for each.

• A feed review covering product data, IDs and availability.

• A campaign structure and naming convention that works across retailers.

• A reporting template that shows each retailer's attribution rules.

Check that: product feeds are complete; goals are set per retailer; budgets are split by purpose and not just by retailer; and reports show attribution windows next to results.

Retailer participation and product names change, so we confirm what is current for each retailer before planning.